Legal
Privacy
Policy.
Your privacy matters. This policy explains how ProGen Real Estate collects, uses, and protects your personal information.
Last updated: March 22, 2026
01
Information We Collect
We collect information you provide directly when you interact with our website and services, including:
- Contact forms: Name, email address, phone number, and property address when you submit an inquiry or request a listing consultation.
- Email captures: Email address when you subscribe to our newsletter or download resources.
- Listing information: Property details, photographs, and related documents you provide for MLS listing services.
- Communications: Records of correspondence when you contact us via email, phone, or other channels.
We also automatically collect certain technical information, including your IP address, browser type, device information, and pages visited on our website through cookies and similar technologies.
02
How We Use Your Information
We use the information we collect for the following purposes:
- To provide our flat-fee MLS listing services and manage your property listing.
- To contact you about your listing, respond to inquiries, and provide customer support.
- To send marketing communications about our services, promotions, and real estate market updates relevant to El Paso (you may opt out at any time).
- To improve our website, services, and user experience.
- To comply with legal obligations, including TREC record-keeping requirements.
03
Data Sharing
We do not sell your personal data. We will never sell, rent, or trade your personal information to third parties for their marketing purposes.
We may share your information only in the following limited circumstances:
- MLS and syndication: Property listing information is shared with the GEPAR MLS and syndicated to real estate platforms (Zillow, Realtor.com, Redfin, etc.) as part of our listing services.
- Service providers: With trusted vendors who assist in operating our website and business (e.g., email platforms, analytics tools), bound by confidentiality agreements.
- Legal requirements: When required by law, court order, or to comply with TREC regulations.
04
Cookies & Analytics
Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. These include:
- Essential cookies: Required for basic website functionality.
- Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics). These collect anonymized data about page views, traffic sources, and user behavior.
- Marketing cookies: Used to deliver relevant advertisements and track campaign effectiveness.
You can control cookie preferences through your browser settings. Disabling certain cookies may limit website functionality.
05
Third-Party Services
Our website may contain links to third-party websites and services, including MLS platforms, real estate portals, and social media networks. We are not responsible for the privacy practices of these external sites.
We use third-party tools to operate our business, including but not limited to email marketing platforms, CRM systems, payment processors, and analytics providers. Each of these services has its own privacy policy governing data use.
06
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Specifically:
- Transaction and listing records are retained for a minimum of four (4) years as required by TREC regulations.
- Marketing and communication preferences are retained until you opt out or request deletion.
- Website analytics data is retained in anonymized form and may be kept indefinitely.
07
Your Rights
You have the following rights regarding your personal information:
- Access: You may request a copy of the personal information we hold about you.
- Correction: You may request that we correct any inaccurate or incomplete information.
- Deletion: You may request that we delete your personal information, subject to legal retention requirements (e.g., TREC record-keeping mandates).
- Opt-out: You may unsubscribe from marketing communications at any time by clicking the unsubscribe link in any email or contacting us directly.
To exercise any of these rights, please contact us using the information provided below. We will respond to your request within thirty (30) days.
08
Texas-Specific Compliance
ProGen Real Estate operates under the laws of the State of Texas. We comply with the Texas Business and Commerce Code regarding data breach notification requirements. In the event of a data breach affecting your personal information, we will notify you in accordance with Texas law.
As a licensed Texas brokerage, we also comply with Texas Real Estate Commission (TREC) regulations regarding the handling and retention of client records and transaction documentation.
If you are a Texas resident with questions about your data rights under the Texas Data Privacy and Security Act (TDPSA), please contact us at the address below.
09
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
ProGen Real Estate
El Paso, TX 79912
Questions?
We are committed to protecting your privacy. If you have concerns about how your data is handled, reach out anytime.